How OneLocal 12x’d ROI in 2 months with AI-driven prospecting

Learn how Onelocal automated lead generation, cut prospecting time by 90%, and boosted conversions by 35% with Openmart’s local business data.

12x

ROI in 2 months

90%

Less prospecting time

3,000+

High-Intent Leads

35%

Higher Conversions
Blog
Use cases
Billion Dollar Marketplace
4
minute read

Billion Dollar Marketplace

Kai Zhang
Kai Zhang
December 4, 2024
Did you find this article useful? Share it!
 “OpenMart turned our prospecting process from a bottleneck into a competitive advantage”

Dana Bally
Sales Leader

About

Billion Dollar Marketplace Accelerates Seller Onboarding with Openmart's AI-Powered Solutions

Challenge

The Marketplace faced significant challenges in efficiently identifying and qualifying potential sellers from Instagram:

  • Manual Lead Review: Teams spent excessive time manually reviewing thousands of Instagram profiles each month
  • High Operational Costs: Resource-intensive screening process for 10,000+ Instagram links monthly
  • Inconsistent Lead Quality: Difficulty in systematically identifying the most promising potential sellers

"Our goal is to connect with the highest-quality sellers on Instagram," said the Operations Manager. "However, manually reviewing thousands of profiles was inefficient and made it challenging to identify our best opportunities."

Solution

Partnering with Openmart, the company implemented AI-powered lead qualification tools to:

  • Automate Profile Analysis: Process large volumes of Instagram links efficiently
  • Standardize Evaluation: Apply consistent criteria to identify promising sellers
  • Prioritize High-Value Leads: Focus sales efforts on the most qualified prospects

Outcome

The collaboration with Openmart delivered significant improvements to the Marketplace's lead qualification process:

  • Increased Efficiency: Ability to effectively process 10,000+ Instagram profiles monthly
  • Better Lead Quality: More precise identification of high-potential sellers
  • Resource Optimization: Sales team now focuses exclusively on pre-qualified, high-value prospects

"Openmart's technology has transformed our lead qualification process," the Operations Manager concluded. "We can now quickly identify the most promising sellers from Instagram, allowing our sales team to focus on converting the best opportunities."

By leveraging Openmart's AI solutions, the Marketplace successfully streamlined their Instagram lead qualification process, improved the quality of their sales pipeline, and maximized their team's effectiveness.

Before partnering with OpenMart, OneLocal’s sales team manually scoured Meta Ads and Google maps to identify and prospect local businesses. This process was tedious, error-prone, and diverted valuable time from closing deals.

Key challenges included:

Inefficient Manual Prospecting: Hours spent daily searching for local business, with no scalable way to extract contact data.

Inaccurate or Missing Data: Outdated or incomplete contact information led to wasted outreach efforts.

Limited Sales Focus: Reps spent 60% of their time on prospecting instead of selling, stunting growth.

“In the hyper-competitive local business space, speed and precision are everything,” said Dana Bally, Director of Sales at OneLocal. “We needed a way to automate this process and trust the data we were using. Openmart was the perfect solution.”

OneLocal partnered with OpenMart to implement a scalable AI-powered solution for prospecting.

OpenMart provided:

Automated Meta Ads Scraping: Systematic extraction of local business ads, including business names, locations, and ad content.

Accurate contact data: Verified emails, phone numbers, and decision-maker names tied to each business.

CRM-Ready Lists: Enriched data delivered in customizable formats, enabling immediate outreach.

This eliminated manual prospecting and empowered OneLocal’s team to focus entirely on high-value sales activities.

By leveraging OpenMart’s tools, OneLocal achieved dramatic improvements in efficiency, pipeline growth, and ROI:

3x 
Return on investment in 2 months
90%
Reduction in prospecting time
3,000+
Qualified contacts added per month
35%
Higher conversion rates through personalized outreach using accurate data
“Openmart turned our prospecting process from a bottleneck into a competitive advantage,” said Dana. “We’re now reaching the right businesses faster, and our reps can focus on what they do best—selling.”

More blog posts

More blog posts

Get contact of any local business in minutes!

Book a demo
7-day free trial

Get contact of any local business in minutes!

Book a demo
7-day free trial