How OneLocal 12x’d ROI in 2 months with AI-driven prospecting

Learn how Onelocal automated lead generation, cut prospecting time by 90%, and boosted conversions by 35% with Openmart’s local business data.

12x

ROI in 2 months

90%

Less prospecting time

3,000+

High-Intent Leads

35%

Higher Conversions
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Clipboard Health
4
minute read

Clipboard Health

Kai Zhang
Kai Zhang
November 23, 2024
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200%

Increase in Facility Outreach: With OpenMart's data on multi-unit healthcare organizations, Clipboard Health doubled their outreach capacity, connecting with over 2,000 decision makers at healthcare facilities.

150%

Reduction in Prospecting Time: Automated data gathering tools reduced the time spent on identifying and verifying contacts by half.

40%

Improvement in Engagement Rates: Accurate contact information and targeted communication led to a 40% increase in engagement with key decision-makers at healthcare facilities.

 “OpenMart turned our prospecting process from a bottleneck into a competitive advantage”

Dana Bally
Sales Leader

About Clipboard Health

Clipboard Health connects healthcare facilities with local professionals who can work unfilled shifts.

Challenge

Prior to partnering with Openmart, Clipboard Health relied on BPO call centers to find and engage with decision-makers at individual healthcare facilities. While these tools offered some assistance, they fell short when it came to efficiency and efficacy.

  • Difficulty Identifying Key Decision-Makers: Finding the right contacts at individual locations within multi-unit healthcare organizations, such as branches under senior living facilities, was particularly challenging.

"Connecting with the right directors and facility managers is crucial in our industry," said Calvin Bulzoni of Clipboard Health. "We were spending countless hours sifting through unreliable data, which slowed down our outreach efforts and impacted our growth."

Solution

Clipboard Health partnered with Openmart, leveraging its comprehensive small business data and AI-powered tools to address these challenges. With OpenMart, they gained:

  • Accurate Contact Information: Access to up-to-date and verified contact details for decision-makers at individual healthcare facility locations, including administrators and facility managers.
  • Enhanced Data on Multi-Unit Organizations: Detailed insights into branches under larger healthcare systems and senior living facilities, allowing for targeted outreach at the location level.

This collaboration enabled Clipboard Health to refine their go-to-market strategy and increase operational efficiency.

Outcome

By utilizing OpenMart's robust data solutions, Clipboard Health achieved significant improvements in their operations:

  • Increased Efficiency: Reduced time spent on prospecting by 50%, allowing the team to focus on engaging with potential clients rather than searching for contact information.
  • Expanded Reach: Added over 2000 new healthcare facility locations to their outreach list, including previously hard-to-find branches of multi-unit organizations.
  • Accelerated Growth: Streamlined access to a high volume of valid contacts contributed to a faster onboarding of new facilities needing staffing solutions.

"OpenMart has revolutionized our outreach strategy," Calvin Bulzoni concluded. "Having direct access to accurate contact information for facility administrators and directors has significantly boosted our ability to connect with healthcare facilities and demonstrate the value we offer."

Before partnering with OpenMart, OneLocal’s sales team manually scoured Meta Ads and Google maps to identify and prospect local businesses. This process was tedious, error-prone, and diverted valuable time from closing deals.

Key challenges included:

Inefficient Manual Prospecting: Hours spent daily searching for local business, with no scalable way to extract contact data.

Inaccurate or Missing Data: Outdated or incomplete contact information led to wasted outreach efforts.

Limited Sales Focus: Reps spent 60% of their time on prospecting instead of selling, stunting growth.

“In the hyper-competitive local business space, speed and precision are everything,” said Dana Bally, Director of Sales at OneLocal. “We needed a way to automate this process and trust the data we were using. Openmart was the perfect solution.”

OneLocal partnered with OpenMart to implement a scalable AI-powered solution for prospecting.

OpenMart provided:

Automated Meta Ads Scraping: Systematic extraction of local business ads, including business names, locations, and ad content.

Accurate contact data: Verified emails, phone numbers, and decision-maker names tied to each business.

CRM-Ready Lists: Enriched data delivered in customizable formats, enabling immediate outreach.

This eliminated manual prospecting and empowered OneLocal’s team to focus entirely on high-value sales activities.

By leveraging OpenMart’s tools, OneLocal achieved dramatic improvements in efficiency, pipeline growth, and ROI:

3x 
Return on investment in 2 months
90%
Reduction in prospecting time
3,000+
Qualified contacts added per month
35%
Higher conversion rates through personalized outreach using accurate data
“Openmart turned our prospecting process from a bottleneck into a competitive advantage,” said Dana. “We’re now reaching the right businesses faster, and our reps can focus on what they do best—selling.”

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