Fortune 100

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Fortune 100 Company Enhances User Engagement with Openmart's Data Solutions

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Challenge

A Fortune 100 company struggled to identify and engage with potential business users due to incomplete or outdated data. This led to difficulty identifying user overlaps, missing decision-maker contacts, and a time-consuming verification process.

"Our goal is to connect with businesses that can benefit from our platform, but incomplete data was a major roadblock,"said a Director of Business Development at the company.

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Solution

Partnering with Openmart provided:

• Data Enrichment: Missing business emails and decision-maker contacts were appended.
• Overlap Analysis: Identified that 17% of potential leads were already registered users.
• Data Verification: Contacts were validated and prioritized to streamline outreach.

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Outcome

By integrating Openmart's data solutions, the company achieved significant improvements:

• Identified 17% Overlap with Registered Users: Discovered that 17% of the potential leads were already registered users, enabling targeted engagement strategies.
• Enhanced Contact Database:
  • Out of 2,241 lines, 1,196 contacts were updated with business emails.
  • 591 contacts were enriched with decision-maker emails, facilitating direct communication with key individuals.
• Improved Data Quality:
  • 386 contacts were marked as good/verified, ensuring the sales team focused on high-quality leads.
  • Identified that 93 of these verified contacts were already registered, allowing for personalized outreach.

"Openmart's data enrichment was instrumental in refining our outreach," the Director concluded. "We can now connect more effectively with businesses that are a perfect fit for our services."

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Conclusion

By partnering with Openmart, the Fortune 100 company significantly enhanced its ability to identify and engage with potential business users. The enriched and verified data not only streamlined their outreach efforts but also strengthened relationships with existing users, positioning the company for sustained growth in a competitive market.