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Learn how Onelocal automated lead generation, cut prospecting time by 90%, and boosted conversions by 35% with Openmart’s local business data.
Fortune 100 Company Enhances User Engagement with Openmart's Data Solutions
A Fortune 100 company struggled to identify and engage with potential business users due to incomplete or outdated data. This led to difficulty identifying user overlaps, missing decision-maker contacts, and a time-consuming verification process.
"Our goal is to connect with businesses that can benefit from our platform, but incomplete data was a major roadblock,"said a Director of Business Development at the company.
Partnering with Openmart provided:
By integrating Openmart's data solutions, the company achieved significant improvements:
"Openmart's data enrichment was instrumental in refining our outreach," the Director concluded. "We can now connect more effectively with businesses that are a perfect fit for our services."
By partnering with Openmart, the Fortune 100 company significantly enhanced its ability to identify and engage with potential business users. The enriched and verified data not only streamlined their outreach efforts but also strengthened relationships with existing users, positioning the company for sustained growth in a competitive market.
Before partnering with OpenMart, OneLocal’s sales team manually scoured Meta Ads and Google maps to identify and prospect local businesses. This process was tedious, error-prone, and diverted valuable time from closing deals.
Key challenges included:
Inefficient Manual Prospecting: Hours spent daily searching for local business, with no scalable way to extract contact data.
Inaccurate or Missing Data: Outdated or incomplete contact information led to wasted outreach efforts.
Limited Sales Focus: Reps spent 60% of their time on prospecting instead of selling, stunting growth.
OneLocal partnered with OpenMart to implement a scalable AI-powered solution for prospecting.
OpenMart provided:
Automated Meta Ads Scraping: Systematic extraction of local business ads, including business names, locations, and ad content.
Accurate contact data: Verified emails, phone numbers, and decision-maker names tied to each business.
CRM-Ready Lists: Enriched data delivered in customizable formats, enabling immediate outreach.
This eliminated manual prospecting and empowered OneLocal’s team to focus entirely on high-value sales activities.
By leveraging OpenMart’s tools, OneLocal achieved dramatic improvements in efficiency, pipeline growth, and ROI:
