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Learn how Onelocal automated lead generation, cut prospecting time by 90%, and boosted conversions by 35% with Openmart’s local business data.
Improvement in Conversion Rates: Targeted ads led to more conversions among small business owner audiences.
Increase in Client ROI: Clients experienced a higher return on investment due to more effective ad campaigns.
Time Savings of 20%: Reduced time spent on audience research and targeting allowed the team to focus on creative strategy and client relations.
Plug-and-play demand generation for scaling B2B SaaS
Before partnering with Openmart, 42 faced challenges in effectively reaching small business owners for their clients' ad campaigns. Traditional ad platforms lacked the precision needed to target specific decision-makers in industries like car dealerships and dermatology clinics. This limitation resulted in lower engagement and less impactful advertising for their clients.
"In today's digital advertising landscape, connecting directly with business owners is crucial for campaign success," said Kamil Rextin , Director of Marketing at 42. "We needed a solution that would allow us to reach these key individuals more effectively."
42 teamed up with Openmart to leverage its extensive database of small business owner contact information. By uploading owner contacts, including phone numbers, into their ad platforms, 42 was able to:
Utilizing Openmart's data solutions, 42 achieved significant improvements in their advertising campaigns:
"Openmart has revolutionized our approach to ad targeting," Kamil Rextin concluded. "Access to accurate and up-to-date contact information for small business owners has significantly enhanced our campaign performance and delivered outstanding results for our clients."
By integrating Openmart's robust data into their advertising strategy, 42 successfully enhanced their ability to reach and engage small business owners, leading to improved campaign outcomes and higher client satisfaction.
Before partnering with OpenMart, OneLocal’s sales team manually scoured Meta Ads and Google maps to identify and prospect local businesses. This process was tedious, error-prone, and diverted valuable time from closing deals.
Key challenges included:
Inefficient Manual Prospecting: Hours spent daily searching for local business, with no scalable way to extract contact data.
Inaccurate or Missing Data: Outdated or incomplete contact information led to wasted outreach efforts.
Limited Sales Focus: Reps spent 60% of their time on prospecting instead of selling, stunting growth.
OneLocal partnered with OpenMart to implement a scalable AI-powered solution for prospecting.
OpenMart provided:
Automated Meta Ads Scraping: Systematic extraction of local business ads, including business names, locations, and ad content.
Accurate contact data: Verified emails, phone numbers, and decision-maker names tied to each business.
CRM-Ready Lists: Enriched data delivered in customizable formats, enabling immediate outreach.
This eliminated manual prospecting and empowered OneLocal’s team to focus entirely on high-value sales activities.
By leveraging OpenMart’s tools, OneLocal achieved dramatic improvements in efficiency, pipeline growth, and ROI:
