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Openmart VS
Apollo
VS.
See how Openmart compares to Apollo on SMB reach, verified owner contacts, and data depth in niche verticals.
Key metrics at a glance
See how Openmart and Apollo compare across critical data quality and coverage metrics
SMB records
Openmart
200M+
Apollo
~50M
Owner contact accuracy
Openmart
97-99%
Apollo
70-80%
Technology detection
Openmart
1000+ Tools
Apollo
Limited
Data freshness
Openmart
Real-time + monthly
Apollo
Quarterly
Bottom line: Openmart dominates in SMB data quality and niche business intelligence, while
Apollo excels in enterprise B2B professional contacts.
Why Openmart is different
Apollo finds employees at companies. Openmart finds the owner behind the business.
Apollo's 200M+ database is optimized for reaching employees at established companies — SDRs, VPs, directors.
If your ICP is a restaurant owner, a salon operator, or an HVAC contractor, most of them simply are in Openmart's database.
Openmart sources owner contacts from Google Maps, tax filings, business registrations, and review platforms — not LinkedIn.
Openmart is where the 30M+ US brick-and-mortar business owners actually exist.
Apollo's enrichment is built for SaaS and enterprise accounts, not storefronts.
Revenue estimates, tech stack, Yelp ratings, hiring signals — Openmart enriches with data points specific to local businesses.
Which platform should you choose?
Your ideal platform depends on your target market and sales strategy. Here's a clear guide to help you decide.
Choose Openmart if...
Choose Apollo if...
Not sure which platform fits your team?
If your ICP includes restaurants, salons, clinics, contractors, or any brick-and-mortar business, Openmart's local business database gives you direct access to verified owner contacts that Apollo's enterprise-focused database doesn't cover.
Quick decision matrix
SMB
Targeting local businesses
→ Openmart
Mid-market
50-500 employees
→ Both
Enterprise
500+ employees
→ Apollo
Detailed feature comparison
Compare every feature side-by-side to make the right choice for your sales team
AI & intelligence
Data quality
Transparent
pricing, no sales
call required.
Apollo's paid plans start at $49/seat/month (Basic, billed annually) and scale to $119/seat/month (Organization, min 3 seats). Credits are structured for corporate contact lookups — 30,000 to 72,000 credits/seat/year depending on plan.
Openmart starts free — no credit card required. Paid plans start at $105/month (billed annually) and include verified local business owner emails, direct dials, and decision maker contacts across 200M+ SMB records.
If your ICP is local businesses rather than enterprise accounts, Openmart's data is built for that market from the ground up.
Your questions answered
Common questions about choosing between Openmart and Apollo
Try Openmart for free
Join hundreds of the world’s leading growth, sales, and marketing teams—like Clipboard Health, Alibaba, Whatnot, and Snackpass—to sell to the lower mid-market more efficiently.
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