How OneLocal 12x’d ROI in 2 months with AI-driven prospecting

Learn how Onelocal automated lead generation, cut prospecting time by 90%, and boosted conversions by 35% with Openmart’s local business data.

12x

ROI in 2 months

90%

Less prospecting time

3,000+

High-Intent Leads

35%

Higher Conversions
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Trendsi
4
minute read

Trendsi

March 7, 2025
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 “OpenMart turned our prospecting process from a bottleneck into a competitive advantage”

Dana Bally
Sales Leader

Before partnering with OpenMart, OneLocal’s sales team manually scoured Meta Ads and Google maps to identify and prospect local businesses. This process was tedious, error-prone, and diverted valuable time from closing deals.

Key challenges included:

Inefficient Manual Prospecting: Hours spent daily searching for local business, with no scalable way to extract contact data.

Inaccurate or Missing Data: Outdated or incomplete contact information led to wasted outreach efforts.

Limited Sales Focus: Reps spent 60% of their time on prospecting instead of selling, stunting growth.

“In the hyper-competitive local business space, speed and precision are everything,” said Dana Bally, Director of Sales at OneLocal. “We needed a way to automate this process and trust the data we were using. Openmart was the perfect solution.”

OneLocal partnered with OpenMart to implement a scalable AI-powered solution for prospecting.

OpenMart provided:

Automated Meta Ads Scraping: Systematic extraction of local business ads, including business names, locations, and ad content.

Accurate contact data: Verified emails, phone numbers, and decision-maker names tied to each business.

CRM-Ready Lists: Enriched data delivered in customizable formats, enabling immediate outreach.

This eliminated manual prospecting and empowered OneLocal’s team to focus entirely on high-value sales activities.

By leveraging OpenMart’s tools, OneLocal achieved dramatic improvements in efficiency, pipeline growth, and ROI:

3x 
Return on investment in 2 months
90%
Reduction in prospecting time
3,000+
Qualified contacts added per month
35%
Higher conversion rates through personalized outreach using accurate data
“Openmart turned our prospecting process from a bottleneck into a competitive advantage,” said Dana. “We’re now reaching the right businesses faster, and our reps can focus on what they do best—selling.”

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