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Boostly
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minute read

Boostly

Kai Zhang
Kai Zhang
November 23, 2024
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60%

Reduction in Prospecting Time: OpenMart's comprehensive data solutions reduced the time Boostly spent on prospecting by 60%, allowing their team to focus more on engaging potential clients.

55%

Improvement in Response Rates: By utilizing OpenMart's accurate contact data and social media insights, Boostly enhanced their outreach personalization, leading to a 35% increase in response rates from restaurant general managers.

1500+

Expanded Outreach to 1,500+ New Locations: Boostly added over 1,500 new restaurant decision maker contacts.

Table of contents

About Boostly

SMS Marketing tool for restaurants

Challenge

Prior to partnering with Openmart, the tools Boostly relied on to find general managers at individual restaurants within multi-unit chains failed provide accurate data.

Boostly also spent significant effort looking for the social media pages of these individual restaurants to prioritize their leads - something their existing tools were unable to do effectively.

"In our industry, connecting directly with the decision-makers at each restaurant is crucial," said Evan Cucuk (VP of Sales) at Boostly. "We were spending an excessive amount of time trying to identify general managers and locate social media pages for individual restaurant locations. This manual process was hindering our ability to scale our marketing efforts effectively."

Solution

Boostly partnered with Openmart, leveraging its small business data and AI tools to address their challenges. Using Openmart, Boostly was able to find:

  • Comprehensive Contact Lists: Access to accurate and up-to-date information on general managers at each specific restaurant location within multi-unit chains.
  • Social Media Pages: Social media links for restaurants without websites and at individual locations.

This collaboration allowed Boostly to streamline their outreach efforts, focus on high-value prospects, and personalize their marketing campaigns more effectively.

Outcome

By utilizing Openmart's robust data solutions, Boostly achieved significant improvements in their go-to-market strategy.

  • Increased Efficiency: Reduced the time spent on prospecting by 60%, allowing the team to focus on engaging with priority leads.
  • Expanded Reach: Added thousands of new restaurant locations to their outreach list.
  • Enhanced Engagement: Improved response rates by 50% due to more personalized and targeted communication with general managers.

"OpenMart has become the backbone of our outreach strategy," Evan Cucuk concluded. "Having direct access to the right contacts and see their social media pages has significantly boosted our ability to connect with restaurants and demonstrate the value we offer."

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