About

OneLocal Drives 12x ROI in 2 Months with OpenMart’s Local Business Data

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Challenge

Before partnering with OpenMart, OneLocal’s sales team manually scoured Meta Ads and Google maps to identify and prospect local businesses. This process was tedious, error-prone, and diverted valuable time from closing deals.

Key challenges included:

• Inefficient Manual Prospecting: Hours spent daily searching for local business, with no scalable way to extract contact data.
• Inaccurate or Missing Data: Outdated or incomplete contact information led to wasted outreach efforts.
• Limited Sales Focus: Reps spent 60% of their time on prospecting instead of selling, stunting growth.

“In the hyper-competitive local business space, speed and precision are everything,” said Dana Bally, Director of Sales at OneLocal. “We needed a way to automate this process and trust the data we were using. Openmart was the perfect solution.”

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Solution

OneLocal partnered with OpenMart to implement a scalable, AI-powered solution for prospecting.

OpenMart provided:

• Automated Meta Ads Scraping: Systematic extraction of local business ads, including business names, locations, and ad content.
• Accurate Contact Data: Verified emails, phone numbers, and decision-maker names tied to each business.
• CRM-Ready Lists: Enriched data delivered in customizable formats, enabling immediate outreach.

This eliminated manual prospecting and empowered OneLocal’s team to focus entirely on high-value sales activities.

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Outcome

By leveraging OpenMart’s tools, OneLocal achieved dramatic improvements in efficiency, pipeline growth, and ROI:

• 12x Return on Investment: Generated 12x ROI within 2 months by targeting high-intent businesses actively running Meta Ads.
• 90% Reduction in Prospecting Time: Reps reclaimed 50+ hours/month previously lost to manual searches.
• 3,000+ Qualified Contacts Added: Expanded their outreach list with verified decision-makers at local businesses.
• 35% Higher Conversion Rates: Personalized outreach using accurate data improved prospect engagement.
  

“OpenMart turned our prospecting process from a bottleneck into a competitive advantage,” said Dana. “We’re now reaching the right businesses faster, and our reps can focus on what they do best—selling.”