Billion Dollar Market

Table of contents

"Openmart's technology has transformed our lead qualification process."

Operations manager

Challenge

The Marketplace faced significant challenges in efficiently identifying and qualifying potential sellers from Instagram:

Manual lead review: Teams spent excessive time manually reviewing thousands of Instagram profiles each month

High operational costs: Resource-intensive screening process for 10,000+ Instagram links monthly

Inconsistent lead quality: Difficulty in systematically identifying the most promising potential sellers

"Our goal is to connect with the highest-quality sellers on Instagram," said the operations manager. "However, manually reviewing thousands of profiles was inefficient and made it challenging to identify our best opportunities."

Solution

Partnering with Openmart, the company implemented AI-powered lead qualification tools to:

Automate profile analysis: Process large volumes of Instagram links efficiently

Standardize evaluation: Apply consistent criteria to identify promising sellers

Prioritize high-value leads: Focus sales efforts on the most qualified prospects

Outcome

The collaboration with Openmart delivered significant improvements to the Marketplace's lead qualification process:

10,000+

Return on investment in 2 months

Faster seller onboarding

30K

Saved/rep annually

"Openmart's technology has transformed our lead qualification process," the operations manager concluded. "We can now quickly identify the most promising sellers from Instagram, allowing our sales team to focus on converting the best opportunities."

How a Leading Marketplace 3x’d Seller Onboarding with AI-Powered Lead Qualification

10,000+

3x

30K

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