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Phillip Chang is the founder and CEO of Yogurtland, a pioneering self-serve frozen yogurt franchise that has redefined the dessert experience since its inception in 2006. Under Chang's visionary leadership, Yogurtland has expanded to over 250 locations across the United States and internationally, offering a diverse range of flavors and toppings that cater to various dietary preferences.
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Phillip Chang immigrated to California from Korea at the age of 21, bringing with him a passion for entrepreneurship and a vision to create unique culinary experiences. Before founding Yogurtland, Chang launched a bubble tea café, which eventually led him to explore the frozen yogurt market. Recognizing the potential for a self-serve model that allowed customers to customize their desserts, he opened the first Yogurtland location in Fullerton, California, in 2006.
Chang's innovative approach emphasized high-quality ingredients, a wide variety of flavors, and a customer-centric experience. This strategy not only set Yogurtland apart from competitors but also played a significant role in popularizing the self-serve frozen yogurt trend globally.
Yogurtland distinguishes itself through its commitment to quality, innovation, and customer empowerment. By sourcing real ingredients from around the world and allowing guests to create their own customized frozen yogurt creations, Yogurtland offers a personalized and interactive dessert experience.
Under Phillip Chang's leadership, the company has maintained a focus on community engagement and corporate responsibility. Chang's faith has guided him to adopt a servant leadership approach, fostering a company culture that emphasizes growth and happiness opportunities for employees, franchise partners, vendors, and guests.
Yogurtland's dedication to innovation is evident in its diverse flavor offerings, developed by a team of Flavorologists responsible for more than 200 unique flavors. This variety, combined with an array of toppings, allows customers to craft desserts that suit their individual tastes and dietary preferences.
Phillip Chang's visionary leadership continues to drive Yogurtland's success, ensuring that the brand remains at the forefront of the frozen yogurt industry by consistently delivering exceptional products and experiences to its customers.
