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Proper Food, a fast-casual grab-and-go concept offering freshly prepared meals, was co-founded by Howard Bloom and Dana Bloom in 2013. Both serve as Co-CEOs, leading the company's expansion and commitment to providing wholesome, convenient dining options.
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Howard Bloom and Dana Bloom, both Stanford University alumni, co-founded Proper Food to address the need for high-quality, convenient meal options. Inspired by a shared passion for fresh, seasonal ingredients, they developed a menu crafted from scratch each morning, emphasizing wholesome, grab-and-go fare.
Under their leadership, Proper Food has expanded its presence, including the recent opening of a location in downtown Palo Alto. Their commitment to quality and convenience has positioned Proper Food as a preferred choice for health-conscious consumers seeking quick meal options.
Howard Bloom:
Dana Bloom:
Proper Food distinguishes itself by offering a menu of freshly prepared, wholesome meals made from scratch each morning. The emphasis on high-quality, seasonal ingredients caters to health-conscious consumers seeking convenient dining options without compromising on nutrition or taste.
The company's commitment to freshness and quality, combined with its grab-and-go model, addresses the modern demand for quick yet nutritious meal solutions. This approach has enabled Proper Food to carve out a niche in the competitive fast-casual dining market.
