Who is the CEO/Owner of Alfred Coffee?

Who is the CEO/Owner of Alfred Coffee?

Joshua Zad is the CEO and founder of Alfred Coffee, a celebrated café chain based in Los Angeles, recognized globally for its iconic tagline, "But First, Coffee." With a unique combination of business acumen and creative vision, Zad has transformed Alfred into a cultural phenomenon, blending high-quality coffee with innovative branding and design.

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About Joshua Zad

Joshua Zad, a West Hollywood native, launched Alfred Coffee in 2013, aiming to create more than just a coffee shop—he envisioned a lifestyle brand. His extensive background in finance and real estate, coupled with his entrepreneurial drive, played a pivotal role in the rapid expansion of Alfred Coffee, which now includes locations across Los Angeles, Austin, and even Tokyo. In addition to Alfred Coffee, Zad is also the founder of Calidad Beer, a premium Mexican-style lager brand that reflects his commitment to quality and design.

Education

• Yale University: Bachelor of Arts in Economics (1999–2002)
• UCLA Anderson School of Management: Master of Business Administration (MBA) in Finance and Real Estate (2004–2006)
• Zad’s education has been instrumental in shaping his business strategies, from financial planning to real estate operations.

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Work History

Alfred Coffee: CEO & Founder (2013–Present)

• Created and scaled a coffee brand that combines premium coffee, cutting-edge design, and community engagement.

Calidad Beer: CEO & Founder (2018–Present)

• Built a distinctive beer brand celebrated for its sleek packaging and authentic taste.

Children’s Hospital Los Angeles (CHLA): Member, Board of Trustees (2024–Present)

• Contributes to strategic decisions and community initiatives at CHLA.

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Why is Alfred Coffee Unique?

Under Joshua Zad’s leadership, Alfred Coffee has become synonymous with style and substance. Known for its Instagram-worthy interiors and carefully curated menus, Alfred provides an experience that goes beyond coffee. Each location is tailored to its neighborhood, creating a sense of belonging while maintaining the brand’s unmistakable identity.

Zad’s ability to merge aesthetics with operational excellence has earned Alfred Coffee accolades and a loyal customer base. As a pioneer in modern café culture, Joshua Zad continues to push the boundaries of what a coffee shop can represent in today’s lifestyle-driven market.