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Trendsi optimized its sales funnel with Openmart by automating contact enrichment, reducing time spent on lead qualification, and maximizing deal closures.
Trendsi, a wholesale platform for retailers, faced inefficiencies in its sales process due to missing or outdated contact information in its CRM.
The sales team encountered several issues:
Stale leads: Many leads in the system were outdated or lacked key decision-maker contact details, making outreach efforts ineffective.
Inaccurate or missing data: Outdated or incomplete contact information led to wasted outreach efforts.
Trendsi partnered with Openmart to enrich and qualify its CRM data while enhancing retailer outreach.
Openmart addressed these challenges by:
CRM Data Enrichment: The platform updated and qualified leads with accurate, verified contact details, including email addresses and phone numbers.
Automated Contact Insertion: Missing contacts within accounts were populated, ensuring that each retailer lead had a primary decision-maker identified.
With these enhancements, Trendsi’s sales team was able to focus on engaging leads instead of spending time searching for missing information.
By leveraging Openmart’s SMB data solutions, Trendsi significantly improved its sales efficiency and results:
