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Broccoli used Openmart’s data to identify ServiceTitan users, enrich contacts, and streamline CRM, cutting prospecting time and boosting engagement.
Broccoli provides software solutions for plumbing, HVAC, and electrical businesses, integrating directly with ServiceTitan to enhance operations and efficiency. However, they struggled to identify businesses already using ServiceTitan, which was critical for their go-to-market strategy.
Key challenges included:
No reliable data on ServiceTitan users, as existing data providers didn’t offer an accurate way to find businesses using ServiceTitan for online booking and management.
Manual and inefficient prospecting, with the sales team spending excessive time searching for potential customers, often relying on incomplete or outdated information.
Limited contact details, making it difficult to find direct decision-maker information even when businesses were identified.
Broccoli partnered with Openmart to build a targeted, scalable prospecting strategy.
Openmart provided:
A reliable way to identify ServiceTitan users, using proprietary data to pinpoint businesses actively using ServiceTitan for online booking.
Accurate and verified business contact data, including business and personal phone numbers, emails, and key decision-maker contacts for each lead.
Seamless CRM integration, with lists formatted and enriched for easy integration into Broccoli’s sales pipeline.
This allowed Broccoli’s team to focus on high-value prospects instead of spending hours researching businesses.
With Openmart’s data solutions, Broccoli achieved:
