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42 agency used Openmart’s SMB data to target business owners directly, boosting ad precision, engagement, and efficiency.
Before partnering with Openmart, 42 faced challenges in effectively reaching small business owners for their clients' ad campaigns. Traditional ad platforms lacked the precision needed to target specific decision-makers in industries like car dealerships and dermatology clinics. This limitation resulted in lower engagement and less impactful advertising for their clients.
42 teamed up with Openmart to leverage its extensive database of small business owner contact information. By uploading owner contacts, including phone numbers, into their ad platforms, 42 was able to:
Enhance Targeting Precision: Directly reach small business owners in specific industries, ensuring that ads were seen by the primary decision-makers.
Personalize Ad Content: Tailor advertising messages to resonate with the interests and needs of small business owners.
Improve Campaign Efficiency: Reduce wasted ad spend by focusing on a highly relevant audience.
Utilizing Openmart's data solutions, 42 achieved significant improvements in their advertising campaigns:
By integrating Openmart's robust data into their advertising strategy, 42 successfully enhanced their ability to reach and engage small business owners, leading to improved campaign outcomes and higher client satisfaction.
